Switzerland Tourism, the national tourism organisation of Switzerland, has been awarded the Digital Innovation of the Year prize at the Digital Economy Award 2024. The award was presented to representatives of Switzerland Tourism in Hallenstadion, Zurich.
The Digital Economy Award has 8 categories in total, and the Digital Innovation of the Year category “honours Switzerland’s most innovative digital project”. Judged by more than 40 industry leading jurors, it commenced in 2018 and is organised annually by swissICT.
This year’s Digital Innovation of the Year award recognised ‘hAldi’, an innovative artificial intelligence platform developed by Switzerland Tourism in collaboration with Artifact, a Swiss based tech company specialising in AI implementations.
‘hAldi’ will act as a digital assistant for complex questions, so that decision-makers and tourism managers can easily utilise it to find factual recommendations for implementation.
hAldi’s emergence means, according to tech experts, that tourism service providers and destination managers, will now be able to formulate exact and easy to understand analysis in order to make empirical decisions.
Reaction
The jurors of the Digital Innovation of Year award have praised hAldi by saying that it addresses a great deal of the B2B tourism needs across the country. The jurors further praised the innovation by adding that this project has “enhanced their partner user experience by transforming their chat interaction with its database”.
Commenting on the award, Mr. Martin Nydegger, CEO of Switzerland Tourism, said: “This award is a nice recognition for our constant efforts to continually expand the boundaries of digital innovation in our industry.
“But our success was only possible thanks to the good cooperation between our teams and our partners”, he adds.
Talking about the impact their innovation will have, Mr Nydegger, in a social media post, stated that this is a “major step forward for Swiss tourism and its companies”.
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By Raza Hussain | Recently featured in The Telegraph, The i Paper, POLITICO Europe and Tim Walker’s column | Editor of www.NewsLeaf.com | Former social media officer at Gina Miller’s True & Fair Party | Currently a Senior Advisor at a think tank and a foundation | Extra-Mile Winner of the Newsquest Young Reporter Scheme (2014) | Talent for Writing certificate by Young Writers (2015) | Travel blogger | Prize for Outstanding Achievement in Sociology (2019) | Social media PR and political communication
