Switzerland is gearing up to showcase its technological prowess at CES 2025, the world’s most influential tech event, taking place in Las Vegas from January 7-10, 2025. With the theme “Step into the Future: Experience Swiss AI Innovation”, Switzerland will highlight 32 groundbreaking startups across two dedicated pavilions at the Venetian Expo.
This dynamic presence underscores Switzerland’s leadership in artificial intelligence (AI) and its commitment to driving innovation across sectors like robotics, AR/VR/XR, Cleantech, EdTech, HealthTech and ICT.
Switzerland’s Ethical AI Leadership
Switzerland’s reputation as a global leader in ethical and transformative AI solutions will take center stage at CES 2025. The participation of renowned institutions like the ETH AI Center and the EPFL AI Center emphasizes the country’s focus on responsible AI innovation. These institutions are not only advancing cutting-edge research but also setting standards for the ethical application of AI technologies worldwide.
Spotlight on Swiss Startups
The swisstech pavilions will feature live demonstrations and interactive workshops by innovative startups. Among the 32 companies showcasing their technologies are:
- Identic.ai: Redefining identity management with AI-driven solutions.
- E-Skimo: Innovating sustainable energy technologies.
- Mimic Robotics: Pioneering advancements in robotics for diverse applications.
- Magnes: Developing wearable technology that combines functionality with design.
- Wearin: Specializing in connected safety solutions for industrial environments.
- Beekee: Revolutionizing EdTech with immersive learning tools.
- Neural Concept: Driving efficiency in engineering with AI-based optimization.
- SonixApp: Enhancing user experiences through advanced audio technologies.
These startups represent the best of Swiss innovation, leveraging technology to address pressing global challenges while setting new benchmarks in their respective fields.
The Role of Swisstech
The swisstech initiative at CES 2025 is organized by Switzerland Global Enterprise and Presence Switzerland, two organisations dedicated to promoting Switzerland as a hub of innovation and investment. Their mission is to:
- Strengthen Switzerland’s Global Brand: Positioning the country as a leader in ethical AI and technological innovation.
- Foster International Collaboration: Creating opportunities for Swiss startups to connect with global investors and partners.
- Showcase Swiss Ingenuity: Demonstrating how Swiss innovation is shaping the future across industries.
Experience Swiss Innovation at CES 2025
Visitors to CES 2025 can explore Switzerland’s pavilions at the Venetian Expo to witness the future of technology firsthand. The interactive workshops and live demos promise to engage attendees, offering insights into the groundbreaking innovations emerging from Switzerland.
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- ‘i favoriti Caffè by Grieder’: delicious coffee and cake with an Italian touch in the heart of Basel, Switzerland
- Confiserie Bachmann Basel: A heavenly abode for coffee, chocolate and cake lovers
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By Raza Hussain | Recently featured in The Telegraph, The i Paper, POLITICO Europe and Tim Walker’s column | Editor of www.NewsLeaf.com | Former social media officer at Gina Miller’s True & Fair Party | Currently a Senior Advisor at a think tank and a foundation | Extra-Mile Winner of the Newsquest Young Reporter Scheme (2014) | Talent for Writing certificate by Young Writers (2015) | Travel blogger | Prize for Outstanding Achievement in Sociology (2019) | Social media PR and political communication
