AFAR’s 2024 Travel Vanguard Award has recognised Switzerland Tourism for its pioneering efforts in uniting the Swiss tourism industry under a shared commitment to sustainability.
This award honoured and recognised the work of nine tourism companies in total.
Switzerland Tourism’s “Swisstainable” initiative encourages tourism providers to adopt sustainable practices, building on the country’s strengths, such as its extensive and efficient public transportation network and a strong tradition of locally sourced food. As of Autumn 2024, 2,775 businesses across the country have joined the program, with nearly 700 more in the application process.
Martin Nydegger, CEO of Switzerland Tourism, expressed his gratitude for the recognition, tweeting, “Awarded by @AFARmedia ‘s 2024 Travel Vanguard: @MySwitzerland_e – one of 9 inspiring companies changing the way we travel! #Sustainable #Tourism #IneedSwitzerland”
The Swisstainable initiative not only promotes environmental responsibility but also enhances the travel experience by offering visitors authentic and eco-friendly options, ensuring that tourism benefits both travelers and local communities.
AFAR’s Travel Vanguard Awards celebrate organisations that are making travel a force for good, and Switzerland Tourism’s dedication to sustainability exemplifies this mission.
This award is yet another milestone for Switzerland Tourism, as they received an award for their digital innovation in November of this year. 2025 is expected to be another successful year for Switzerland Tourism as they continue to build on their success and achievements in promoting Switzerland as one of the best holiday destinations in the world.
Read more about Switzerland here:
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- ‘Switzerland Tourism’ wins Digital Innovation of the Year prize at the Digital Economy Award 2024
- Two villages in Switzerland designated Best Tourism Villages 2024 by UN Tourism
- Switzerland’s Embassy celebrates its 10th Anniversary in Oman
- IMD ranks Switzerland at #2 in the World for Digital Competitiveness
- Switzerland’s SBB to launch direct train links from Zurich to Florence and Livorno
- All chocolate lovers need to visit this one place in Zürich, Switzerland
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- ‘Schilthorn 20xx’: Steepest cable car to be inaugurated in Switzerland next month
- ‘i favoriti Caffè by Grieder’: delicious coffee and cake with an Italian touch in the heart of Basel, Switzerland
- Confiserie Bachmann Basel: A heavenly abode for coffee, chocolate and cake lovers
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By Raza Hussain | Recently featured in The Telegraph, The i Paper, POLITICO Europe and Tim Walker’s column | Editor of www.NewsLeaf.com | Former social media officer at Gina Miller’s True & Fair Party | Currently a Senior Advisor at a think tank and a foundation | Extra-Mile Winner of the Newsquest Young Reporter Scheme (2014) | Talent for Writing certificate by Young Writers (2015) | Travel blogger | Prize for Outstanding Achievement in Sociology (2019) | Social media PR and political communication
